Channel 4 Snowmail

On Air and Online promotional ad for Channel 4′s Snowmail news service, for Pete&Tom.

Folding down a website into a convenient bite-size email service.

An animatic was first created in After Effects to the supplied green-screened presenters footage. This was to be one seamless piece so it was important to get the camera moves and fold timings as accurate as possible. Once signed off, the 3d data in AE was sent through to LightWave3D where I was basically able to trace the animatic with a 3d model, adding nice page bends and lighting for a hint of realism.

Modelled, rigged and animated in LightWave3D, composited in After Effects.

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