Promotional book animation for world-acclaimed Swiss watchmaker Patek Philippe. The tailer guides us through the pages of their beautifully illustrated 175 year history.
With creative direction by Pete&Tom, each page was mapped onto a 3d model using LightWave 3d. Animation was then rendered and composited in After Effects. Additional video sequences were comped in After Effects by rendering out a UV Vector pass and mixing with Re:Vision Effects’s RE:Map plugin, the footage was then able to bend with the rendered page. It’s a lot easier than it sounds!
Client: Patek Philippe
Animation: Mark Warner / Pete&Tom.